McDonalds's to pay rappers

I got a phone tip on this story yesterday, but never found it on Google News. Of course Boing Boing has it.

McDonald's will pay rappers if their Big-Mac-praising songs are played on the radio.

Though it's not offering money upfront, the fast-food giant is willing to pay rappers $1 to $5 each time songs with the plug hit the radio, according to today's Advertising Age. McDonald's hopes to have its signature sandwich in several songs by summer, the mag says.