Saturday, March 26, 2005

Has Boing Boing sold out?

It appears Boing Boing's stats tell an interesting tale: They are raking in tons of cash with advertising.

Boing Boing, Ka-Ching Ka-Ching
But, last year, the ostensible purpose for exploring “sponsorship, context-sensitive text-ads, etc.” was to “survive,” to “re-invest in Boing Boing,” to “cover our costs,” to “cover the costs of hosting.”

They’re pretty obviously well beyond these goals. It’s all of a hundred bucks a month for 1.2 terabytes of bandwidth (or about 150% of what the site currently needs), server included. Given February’s 14.5 million pageviews, each advertiser — taking the low number above — would have to pay less than a tenth of a cent CPM. It would be easier for everybody involved — if the goal was to cover costs — to let one sponsor buy the machine and give them a small, tasteful badge on the front page.

But that’s not the goal anymore, is it?


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