NewsFactor Network - Tech Trends - Six Million Podcasters and Counting

NewsFactor Network - Tech Trends - Six Million Podcasters and Counting

Even Pew doesn't believe the six million number.

Pew research director Mary Madden believes the numbers of people actually using the Internet to broadcast and/or download pods is smaller than the 6 million figure cited in the organization’s latest study, however.

“Our question to the survey respondents on this was very broad. We asked if they had ever downloaded a podcast or radio Internet program," she says. In other words, the survey also netted affirmatives from people who may have listened to an NPR program on the radio, for example, and then gone to the NPR site to download it.