Blawgs: A primer LexBlog's Kevin O'Keefe
LexBlog Blog : Blawgs : What are they? How do they work?
How do blawgs work? Lawyers publish short posts of content focused on a niche area of the law on an easy to use Web publishing tool. The result is that the content is easily found on the search engines when Internet users in the lawyer's target audience are looking for legal information and/or a lawyer. Better yet, good content on blawgs (I hate that word) is written about on other blogs having the obvious effect of identifying the lawyer as an expert in a particular area of law or in a particular locale.