Tuesday, July 12, 2005

Your personal brand

apophenia: "bloggers need not apply": maintaining status quo in academia

"The reason that your blog matters is because it is part of your "brand" and you get an online identity by writing to mailing lists, writing blogs, commenting on things, etc."

"I do think that you can soil your brand in any public or semi-public environment."

2 Comments:

Blogger Lawbot said...

I've often come close to "soiling" my brand, but that's usually only after ill-advised visits to Tudor's.

8:36 AM  
Blogger spinster girl said...

Oh dear. I just returned from a meeting where a brand "expert" alterted me to the fact that, "YOU are not Coca-Cola!" Just something to keep in mind when creating your own. You know in case there was any confusion.

2:27 PM  

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