Monday, March 14, 2005

The BlogAds' survey is interesting but flawed

I posted this in response to Darren Barefoot's post about the skew in the BlogAds Reader Survey.

David Sifry's State of The Blogosphere has much better data. I find it hard to believe that bloggers are middle-aged men who are democrats and make more than $90,0000 a year.

The BlogAds data on rss and podcast usage also seems more than a little skewed.


The data is skewed becuase they used data from blogs who already use BlogAds and their reader, who really are middle-aged men who are democrats and make more than $90,0000 a year.  As a result of the skew we get headline like this: Study: Blog Readers An Elite Minority. It appears people are taking notice of these flawed numbers. Even Maureen Dowd has noted the results.

Sifry will release more data on the State of the Blogshpere in the morning.

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